My objective was to create a unique selling point for a videotape that was essentially the same as all others. I developed the concept of “The Secret is BASF Chrome,” which created a one-of-a-kind feature: Brilliance Forever. The benefit was that high quality sight and sound would last longer giving the viewer a more enjoyable experience “forever.” As successful as this was for many years, I assume BASF is no longer advertising videotapes.