First Marketing maintained an extensive library with vast research resources and capabilities, both online and on site. My assignment was to brand The Library and communicate its features and benefits to external and internal clients. I created “Enter Your Gateway to Knowledge” and developed copy for a number of collateral pieces, Web site and email blasts. Many entered their Gateway, and most have returned with the knowledge they actually learned something. At least I think they did. I’ll have to do some research on that.