PDQ Care is a unique concept: A high quality walk-in medical clinic and a pharmacy in one elegant location… next to Nordstrom in an upscale mall. It’s the first of its kind and it offers many compelling and exciting benefits.
I partnered with another agency (I created the concepts and developed the copy) and our challenge was to generate interest and traffic. We began the program with newspaper and magazine ads, flyers, postcards, in-store signage and an inspiring Grand Opening promotion that generated a large crowd and exceptional media attention. Our follow up campaign includes more advertising, direct mail and PR as well as promotions, a radio remote and campaign.
