Need a recipe for success? Our client Patient Interaction (Pi) did. So I gave it to them … literally. This is a quote from our account manager: “We’re constantly told how clever our creative staff is because the theme was so brilliantly – and completely – executed. It’s a great way for us to showcase the creativity we bring to patient recruitment, which must cut through the clutter of traditional advertising, since we’re often looking for the proverbial “needle in a haystack.”