Benefits, expertise, personal attention. You enjoy the benefits of a broad range of high-level advertising/marketing/promotion services to help your business grow ... at prices that are a fraction of what most ad agencies with lots of overhead charge. As a consummate professional with over 30 years of significant creative and management experience for prominent advertising agencies and major corporations in Boston and South Florida, you also get my expertise and personal attention.
Plans custom-tailored for your needs. I develop solid customized plans based on your advertising/marketing goals and budgets ... including every type of media and every size budget. Your assignments big and small are treated with respect and importance … including logo design, simple or robust website, email blast, print ad, radio and/or TV spot, sales letter or kit, flyer, brochure, press release or PR program, social networking and full blown branding campaigns.
Out-of-the-box creative thinking. I also create and generate all creative materials for you by developing the concepts, writing the copy and supervising freelance talent on an as-needed basis to design the visuals and graphics. Plus, I ensure that the production of all materials is completed to specifications – on time and on budget.
One of the most important things I do for my clients (besides showing up … and on time) is to develop uncommon and attention-grabbing creative concepts and ways for their advertising and marketing materials to cut through the clutter and generate responses.
It all starts with smart strategic planning based on clear, defined and achievable marketing goals. It ends with compelling, on target advertising that achieves the objectives.